{"id":3540,"date":"2021-01-21T15:41:10","date_gmt":"2021-01-21T15:41:10","guid":{"rendered":"https:\/\/www.publiteconline.it\/newsmec\/?p=3540"},"modified":"2021-01-21T15:41:12","modified_gmt":"2021-01-21T15:41:12","slug":"nominato-un-nuovo-direttore-marketing","status":"publish","type":"post","link":"https:\/\/www.publiteconline.it\/newsmec\/?p=3540","title":{"rendered":"Nominato un nuovo Direttore Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.fervi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fervi<\/a> ha affidato il ruolo di Marketing Director a Ermanno Lucci, manager con una affermata carriera ultraventennale maturata in grandi aziende.<\/h2>\n\n\n\n<p>Il neo Marketing Director definir\u00e0 lo sviluppo dei piani marketing e comunicazione con l\u2019obiettivo di consolidare il posizionamento e la reputazione dell\u2019azienda attraverso l\u2019utilizzo integrato di strumenti tradizionali e innovativi, con un focus specifico nel rafforzare la percezione del brand sulle piattaforme digital grazie allo sviluppo di strategie dedicate. Tra gli obiettivi di Lucci, inoltre, il compito di potenziare la comunicazione presso i rivenditori implementando azioni di trade marketing che tengano in considerazione sia le caratteristiche dei partner sia le specificit\u00e0 delle aree territoriali. La scelta di Fervi per la direzione dell\u2019area marketing e comunicazione risulta perfettamente in linea con gli obiettivi strategici prefissati che puntano a sostenere il significativo percorso di crescita che ha posizionato il Brand come uno dei principali riferimenti nelle attrezzature professionali, nei prodotti \u201cMRO\u201d e nel comparto dei Fai-da-Te.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fervi ha affidato il ruolo di Marketing Director a Ermanno Lucci, manager con una affermata carriera ultraventennale maturata in grandi aziende.<\/p>\n","protected":false},"author":5,"featured_media":3541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[1410,1408,1407,1409],"class_list":["post-3540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flash-news","tag-attrezzature-professionali","tag-direttore-marketing","tag-fervi","tag-mro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nominato un nuovo Direttore Marketing - NewsMec<\/title>\n<meta name=\"description\" content=\"Fervi ha affidato il ruolo di Marketing Director a Ermanno Lucci, manager con una affermata carriera ultraventennale maturata in grandi aziende.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.publiteconline.it\/newsmec\/?p=3540\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nominato un nuovo Direttore Marketing - NewsMec\" \/>\n<meta property=\"og:description\" content=\"Fervi ha affidato il ruolo di Marketing Director a Ermanno Lucci, manager con una affermata carriera ultraventennale maturata in grandi aziende.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.publiteconline.it\/newsmec\/?p=3540\" \/>\n<meta property=\"og:site_name\" content=\"NewsMec\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PubliTec-231229880307485\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-21T15:41:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-21T15:41:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.publiteconline.it\/newsmec\/wp-content\/uploads\/2021\/01\/fervi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alessandro Guerrato\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PubliTec_Srl\" \/>\n<meta name=\"twitter:site\" content=\"@PubliTec_Srl\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alessandro Guerrato\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/?p=3540#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/?p=3540\"},\"author\":{\"name\":\"Alessandro Guerrato\",\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/#\/schema\/person\/dc622d5a67ebd7b9c0f8fdf536c4a3d3\"},\"headline\":\"Nominato un nuovo Direttore Marketing\",\"datePublished\":\"2021-01-21T15:41:10+00:00\",\"dateModified\":\"2021-01-21T15:41:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/?p=3540\"},\"wordCount\":164,\"publisher\":{\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/?p=3540#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.publiteconline.it\/newsmec\/wp-content\/uploads\/2021\/01\/fervi.jpg\",\"keywords\":[\"attrezzature professionali\",\"Direttore Marketing\",\"Fervi\",\"MRO\"],\"articleSection\":[\"Flash news\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/?p=3540\",\"url\":\"https:\/\/www.publiteconline.it\/newsmec\/?p=3540\",\"name\":\"Nominato un nuovo Direttore Marketing - NewsMec\",\"isPartOf\":{\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/?p=3540#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/?p=3540#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.publiteconline.it\/newsmec\/wp-content\/uploads\/2021\/01\/fervi.jpg\",\"datePublished\":\"2021-01-21T15:41:10+00:00\",\"dateModified\":\"2021-01-21T15:41:12+00:00\",\"description\":\"Fervi ha affidato il ruolo di Marketing Director a Ermanno Lucci, manager con una affermata carriera ultraventennale maturata in grandi aziende.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/?p=3540#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.publiteconline.it\/newsmec\/?p=3540\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/?p=3540#primaryimage\",\"url\":\"https:\/\/www.publiteconline.it\/newsmec\/wp-content\/uploads\/2021\/01\/fervi.jpg\",\"contentUrl\":\"https:\/\/www.publiteconline.it\/newsmec\/wp-content\/uploads\/2021\/01\/fervi.jpg\",\"width\":800,\"height\":450,\"caption\":\"Ermanno Lucci nuovo Direttore Marketing di Fervi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/?p=3540#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.publiteconline.it\/newsmec\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nominato un nuovo Direttore Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/#website\",\"url\":\"https:\/\/www.publiteconline.it\/newsmec\/\",\"name\":\"NewsMec\",\"description\":\"Tecnologie d&#039;avanguardia per produrre\",\"publisher\":{\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.publiteconline.it\/newsmec\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/#organization\",\"name\":\"PubliTec Srl\",\"url\":\"https:\/\/www.publiteconline.it\/newsmec\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.publiteconline.it\/newsmec\/wp-content\/uploads\/2018\/10\/Publitec.jpg\",\"contentUrl\":\"https:\/\/www.publiteconline.it\/newsmec\/wp-content\/uploads\/2018\/10\/Publitec.jpg\",\"width\":500,\"height\":500,\"caption\":\"PubliTec Srl\"},\"image\":{\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PubliTec-231229880307485\/\",\"https:\/\/x.com\/PubliTec_Srl\",\"https:\/\/www.linkedin.com\/company\/publitecsrl\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/#\/schema\/person\/dc622d5a67ebd7b9c0f8fdf536c4a3d3\",\"name\":\"Alessandro Guerrato\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.publiteconline.it\/newsmec\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4850b4fedc6e80b965dc08a81321aba0918525cbea6e92674d0e5486d1063d0b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4850b4fedc6e80b965dc08a81321aba0918525cbea6e92674d0e5486d1063d0b?s=96&d=mm&r=g\",\"caption\":\"Alessandro Guerrato\"},\"url\":\"https:\/\/www.publiteconline.it\/newsmec\/?author=5\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nominato un nuovo Direttore Marketing - NewsMec","description":"Fervi ha affidato il ruolo di Marketing Director a Ermanno Lucci, manager con una affermata carriera ultraventennale maturata in grandi aziende.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.publiteconline.it\/newsmec\/?p=3540","og_locale":"it_IT","og_type":"article","og_title":"Nominato un nuovo Direttore Marketing - NewsMec","og_description":"Fervi ha affidato il ruolo di Marketing Director a Ermanno Lucci, manager con una affermata carriera ultraventennale maturata in grandi aziende.","og_url":"https:\/\/www.publiteconline.it\/newsmec\/?p=3540","og_site_name":"NewsMec","article_publisher":"https:\/\/www.facebook.com\/PubliTec-231229880307485\/","article_published_time":"2021-01-21T15:41:10+00:00","article_modified_time":"2021-01-21T15:41:12+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/www.publiteconline.it\/newsmec\/wp-content\/uploads\/2021\/01\/fervi.jpg","type":"image\/jpeg"}],"author":"Alessandro Guerrato","twitter_card":"summary_large_image","twitter_creator":"@PubliTec_Srl","twitter_site":"@PubliTec_Srl","twitter_misc":{"Scritto da":"Alessandro Guerrato","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.publiteconline.it\/newsmec\/?p=3540#article","isPartOf":{"@id":"https:\/\/www.publiteconline.it\/newsmec\/?p=3540"},"author":{"name":"Alessandro Guerrato","@id":"https:\/\/www.publiteconline.it\/newsmec\/#\/schema\/person\/dc622d5a67ebd7b9c0f8fdf536c4a3d3"},"headline":"Nominato un nuovo Direttore Marketing","datePublished":"2021-01-21T15:41:10+00:00","dateModified":"2021-01-21T15:41:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.publiteconline.it\/newsmec\/?p=3540"},"wordCount":164,"publisher":{"@id":"https:\/\/www.publiteconline.it\/newsmec\/#organization"},"image":{"@id":"https:\/\/www.publiteconline.it\/newsmec\/?p=3540#primaryimage"},"thumbnailUrl":"https:\/\/www.publiteconline.it\/newsmec\/wp-content\/uploads\/2021\/01\/fervi.jpg","keywords":["attrezzature professionali","Direttore Marketing","Fervi","MRO"],"articleSection":["Flash news"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.publiteconline.it\/newsmec\/?p=3540","url":"https:\/\/www.publiteconline.it\/newsmec\/?p=3540","name":"Nominato un nuovo Direttore Marketing - NewsMec","isPartOf":{"@id":"https:\/\/www.publiteconline.it\/newsmec\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.publiteconline.it\/newsmec\/?p=3540#primaryimage"},"image":{"@id":"https:\/\/www.publiteconline.it\/newsmec\/?p=3540#primaryimage"},"thumbnailUrl":"https:\/\/www.publiteconline.it\/newsmec\/wp-content\/uploads\/2021\/01\/fervi.jpg","datePublished":"2021-01-21T15:41:10+00:00","dateModified":"2021-01-21T15:41:12+00:00","description":"Fervi ha affidato il ruolo di Marketing Director a Ermanno Lucci, manager con una affermata carriera ultraventennale maturata in grandi aziende.","breadcrumb":{"@id":"https:\/\/www.publiteconline.it\/newsmec\/?p=3540#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.publiteconline.it\/newsmec\/?p=3540"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.publiteconline.it\/newsmec\/?p=3540#primaryimage","url":"https:\/\/www.publiteconline.it\/newsmec\/wp-content\/uploads\/2021\/01\/fervi.jpg","contentUrl":"https:\/\/www.publiteconline.it\/newsmec\/wp-content\/uploads\/2021\/01\/fervi.jpg","width":800,"height":450,"caption":"Ermanno Lucci nuovo Direttore Marketing di Fervi"},{"@type":"BreadcrumbList","@id":"https:\/\/www.publiteconline.it\/newsmec\/?p=3540#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.publiteconline.it\/newsmec\/"},{"@type":"ListItem","position":2,"name":"Nominato un nuovo Direttore Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.publiteconline.it\/newsmec\/#website","url":"https:\/\/www.publiteconline.it\/newsmec\/","name":"NewsMec","description":"Tecnologie d&#039;avanguardia per produrre","publisher":{"@id":"https:\/\/www.publiteconline.it\/newsmec\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.publiteconline.it\/newsmec\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.publiteconline.it\/newsmec\/#organization","name":"PubliTec Srl","url":"https:\/\/www.publiteconline.it\/newsmec\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.publiteconline.it\/newsmec\/#\/schema\/logo\/image\/","url":"https:\/\/www.publiteconline.it\/newsmec\/wp-content\/uploads\/2018\/10\/Publitec.jpg","contentUrl":"https:\/\/www.publiteconline.it\/newsmec\/wp-content\/uploads\/2018\/10\/Publitec.jpg","width":500,"height":500,"caption":"PubliTec Srl"},"image":{"@id":"https:\/\/www.publiteconline.it\/newsmec\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PubliTec-231229880307485\/","https:\/\/x.com\/PubliTec_Srl","https:\/\/www.linkedin.com\/company\/publitecsrl\/"]},{"@type":"Person","@id":"https:\/\/www.publiteconline.it\/newsmec\/#\/schema\/person\/dc622d5a67ebd7b9c0f8fdf536c4a3d3","name":"Alessandro Guerrato","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.publiteconline.it\/newsmec\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4850b4fedc6e80b965dc08a81321aba0918525cbea6e92674d0e5486d1063d0b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4850b4fedc6e80b965dc08a81321aba0918525cbea6e92674d0e5486d1063d0b?s=96&d=mm&r=g","caption":"Alessandro Guerrato"},"url":"https:\/\/www.publiteconline.it\/newsmec\/?author=5"}]}},"_links":{"self":[{"href":"https:\/\/www.publiteconline.it\/newsmec\/index.php?rest_route=\/wp\/v2\/posts\/3540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.publiteconline.it\/newsmec\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.publiteconline.it\/newsmec\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.publiteconline.it\/newsmec\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.publiteconline.it\/newsmec\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3540"}],"version-history":[{"count":1,"href":"https:\/\/www.publiteconline.it\/newsmec\/index.php?rest_route=\/wp\/v2\/posts\/3540\/revisions"}],"predecessor-version":[{"id":3542,"href":"https:\/\/www.publiteconline.it\/newsmec\/index.php?rest_route=\/wp\/v2\/posts\/3540\/revisions\/3542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.publiteconline.it\/newsmec\/index.php?rest_route=\/wp\/v2\/media\/3541"}],"wp:attachment":[{"href":"https:\/\/www.publiteconline.it\/newsmec\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.publiteconline.it\/newsmec\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.publiteconline.it\/newsmec\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}