{"id":5120,"date":"2019-04-10T13:19:22","date_gmt":"2019-04-10T13:19:22","guid":{"rendered":"https:\/\/inmotion-web.it\/?p=5120"},"modified":"2025-06-17T13:45:46","modified_gmt":"2025-06-17T13:45:46","slug":"new-vigour-in-the-italian-branch","status":"publish","type":"post","link":"https:\/\/www.publiteconline.it\/inmotion\/new-vigour-in-the-italian-branch\/","title":{"rendered":"New Vigour in the Italian Branch"},"content":{"rendered":"

It\u2019s not a new company, but a renewed company. As of September 2018, Giuliano Collodel is the new CEO of Turck Banner Italia<\/a><\/strong>, in charge of reorganizing the sales force, restructuring marketing and investing in people and skills. These were the key points in the press conference held in Milan on 27th February.<\/p>\n

by Fabrizio Dalle Nogare<\/p>\n

\u201cTurck Banner Italia was at a crossroads: staying afloat or striving for growth. Its international board weighed up the opportunity for investment in resources and development, well aware of the talent and professional approach that characterizes its Italian arm. A set up which can create great collaboration both in terms of consultancy and partnerships\u201d. With these few words, Giuliano Collodel, 45 years old, with an 18 year career in industrial automation with Cognex, where he was Regional Sales Manager, summed up the \u201ctremors\u201d that have shaken the company over recent months.
\nTurck Banner Italia, founded in 1996, is a joint venture between the German Hans Turck and the US Banner Engineering: two strongly rooted and complementary companies enjoying a wide ranging product portfolio with potential that is yet to be fully exploited, at least as far as the Italian market is concerned. The new CEO, with clear ideas on top of a firm footing, already has the pathway of the company\u2019s near future mapped out. Goals have been set, the first being to double revenues by 2021. This will be brought about using three central pillars: greater visibility, being more client focused and investment.<\/p>\n

Communication of knowledge and value<\/strong>
\n\u201cStrengthening and reorganizing the sales force will be a fundamental step for the company which has, until now, relied on agencies and distributors\u201d, said Collodel. \u201cHaving an internal sales force means being able to count on professionals that give a company its added value, who, on top of knowing the products inside out, are also responsible for product development and are therefore, able to advise the client in the best possible way towards the most suitable solution. We intend to expand the workforce from the current 22 members to 35 over this three-year period. I am convinced that the young and motivated staff I met on my first day will be able to mesh with the new arrivals to create a dynamic and renewed industrial force\u201d.
\nBacking up the Italian branch is the guarantee of access to resources and R&D investment that this kind of multi-national can offer. This is easily translated into competitive advantage both in terms of single product as well as their application. Not only is Turck Banner one of the founders of the IO-Link consortium, it also features the IO-Link-Master in its catalogue, a system that smoothens communication between management levels and sensors\/activators, being a gateway between Ethernet and IO-Link. This leads to the integrated diagnosis and parameter set up from system control all the way up to sensor level – \u201cMany of our products offer specific solutions. We need to be able to offer personalized, intelligent solutions rather than simple products\u201d Collodel added.<\/p>\n

New automation products for launch in 2019<\/strong>
\nThe starting point cannot be other than the rich portfolio of end user and OEM automation products: sensors, connectors, bus and RFID systems, photo-cells, visual and wireless safety systems, with application in all industrial fields.
\nAmong the news for 2019 is the universal IoT wireless gateway for wireless cloud connection in series TCG20: devices which enable machinery, plant and remote measurement points to interface on line and can manage as well as CANopen, the Modbus TCP and Modbus RTU protocols both as master and slave, OPC UA as client and server on top of Codesys network variables.
\nThe triangular measurement laser, Q5X is a powerful sensor delivered ready to meet the highest industrial standards. It can be used from as little as 9.5 cm up to 2 m.
\nThe new Turck Banner sensor guarantees significant advantages in terms of reliability of precision and measurement of objects, whether they be dark, light, reflective or in multi-colored packaging, against any background from the darkest to the shiniest, highly reflecting surface.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s not a new company, but a renewed company. As of September 2018, Giuliano Collodel is the new CEO of Turck Banner Italia, in charge of reorganizing the sales force, restructuring marketing and investing in people and skills. These were the key points in the press conference held in Milan on 27th February. by Fabrizio …<\/p>\n","protected":false},"author":9,"featured_media":5118,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6689],"tags":[1703],"class_list":["post-5120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologie","tag-turck-banner-italia-en"],"openstation_lock":null,"openstation_contributors":[],"openstation_attached_media":[5118],"yoast_head":"\nNew Vigour in the Italian Branch - InMotion<\/title>\n<meta name=\"description\" content=\"Non una nuova azienda, ma un\u2019azienda nuova. Dallo scorso settembre, Giuliano Collodel \u00e8 il nuovo Amministratore Delegato di Turck Banner Italia, con il compito di riorganizzare la forza vendite, strutturare il marketing e investire su personee competenze. Se n\u2019\u00e8 parlato lo scorso 27 febbraio nel corso di una conferenza stampa a Milano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.publiteconline.it\/inmotion\/new-vigour-in-the-italian-branch\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Vigour in the Italian Branch - InMotion\" \/>\n<meta property=\"og:description\" content=\"Non una nuova azienda, ma un\u2019azienda nuova. 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